Retention Marketing for Cannabis

The Gold Standard for Cannabis.

The data-driven marketing agency built exclusively for dispensaries. Email, SMS, loyalty, identity resolution, and omni-channel advertising that drives real, measurable revenue.

Request a Demo → Our Services

Monthly figures, verified under strict attribution only.

Inside a dispensary retail floor
$1.7M+Monthly client revenue
6,300+Monthly conversions
44.7%Avg email open rate
+96%Warmup lift
Email & SMS Marketing
Marketing Strategy
Identity Resolution
Omni-Channel Advertising
CRM & Loyalty
Cannabis Compliance
Email & SMS Marketing
Marketing Strategy
Identity Resolution
Omni-Channel Advertising
CRM & Loyalty
Cannabis Compliance
Platform Partners
Alpine IQ CRM and Loyalty Dutchie POS and E-Commerce SpringBig SMS and Loyalty
What We Do

How We Drive Revenue

Retention, acquisition, reach, and direct response. Four channels built for regulated cannabis markets, measured by what hits the register.

Email & SMS
Email & SMS Retention

Fully managed loyalty programs, campaign strategy, email and SMS automation on Alpine IQ, Dutchie, and Springbig. The core of everything we do.

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Identity Resolution
Identity Resolution

Turn anonymous website visitors into actionable contacts at $0.25 per lead. No form fill required. Feed your retention engine automatically.

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Programmatic
Programmatic Advertising

CTV streaming, programmatic display, geofencing, DOOH, and cannabis platform advertising. Compliant reach at scale.

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Direct Mail
Direct Mail & EDDM

Every Door Direct Mail and targeted mailer campaigns that put your brand in mailboxes across your delivery zone. Physical touchpoints that drive foot traffic.

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Custom AI Tools
Custom AI Tools

Predictive analytics, automated reporting, AI-powered chatbots, and custom dashboards built for cannabis retail. Real-time inventory insights, customer behavior modeling, and operational intelligence that turns raw data into monthly revenue gains.

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The Retention Engine

How a first visit turns into monthly revenue.

Every channel we run feeds one loop: capture the customer, give them a reason to come back, reach them at the right moment, and count only what hits the register.

    Capture

    Identity resolution and loyalty sign-ups turn anonymous site visitors and walk-ins into contacts your dispensary owns, at $0.25 per resolved lead.

    How identity resolution works →

    Enroll

    Every new contact lands in a loyalty program on Alpine IQ, Dutchie or Springbig, so the next visit already has a reason to happen.

    Dispensary loyalty programs →

    Engage

    Segmented email and SMS campaigns run alongside always-on flows: welcome, winback, post-purchase and abandoned cart.

    Email & SMS retention →

    Measure

    Every send is tied to what hits the register under strict attribution, and reported monthly. No blended numbers.

    See the documented results →
    Our Work

    Design that sells.

    Every campaign is custom-designed for cannabis retail. Compliant, on-brand, and built to convert.

    Dispensary loyalty welcome email with orange and teal menu categories and delivery CTA
    Dispensary dank deals email, 20% off with featured brand promotions
    Dispensary 420 celebration email, gold and green takeover with Spend More Save More tiers
    HighToday NYC deals aggregator, orange and white with deals map and product sorting
    420 Weekend 4 Days of Deals, lime green accents with daily deal schedule
    4th of July dispensary email with product collage, delivery deals, and brand promotions
    LeadFarmer 3 for 30 flower deal email with gummies and preroll promotions
    Wizard Trees new product launch email with flower and pre-roll showcase
    Florist Farms vape cart bundle deal email with flower and brand promotions
    Try It

    What your list is worth.

    Email and SMS are the highest-ROI channels you own. Drag your numbers to see what a well-run lifecycle program can drive.

    Revenue / Mo
    $16,000
    Revenue / Yr
    $192,000
    Buyers / Mo
    200
    Per Subscriber / Yr
    $19.20
    Illustrative math, not a quote.
    Powered by SumWize Calculators
    Proven Results

    The numbers speak.

    Every campaign is measured against revenue impact, customer retention, and list growth. These are the numbers that actually matter.

    $127K
    Top Single-Client Monthly Revenue
    1,019
    Monthly Conversions · Single Location
    $128
    Top SMS Average Order Value
    5.08%
    Top SMS Conversion Rate
    Proof, Not Promises

    Straight from live client dashboards.

    Screenshots from the platforms we run every day for dispensaries. Client names removed, numbers untouched.

    Table of top campaigns by conversions and ROI
    Top campaigns ranked by ROI
    Dashboard chart of attributed conversions over the last 90 days
    Attributed conversions, last 90 days
    Dashboard chart of total store revenue and revenue from marketing over the last 90 days
    Total store revenue vs. revenue from marketing, last 90 days
    Loyalty panel showing total members, active rate and recent sign-ups
    Loyalty members, active rate and weekly sign-ups
    Table of opt-ins per channel for email and SMS
    Opt-ins by channel
    The Process

    How we get it done.

    Audit + Strategize
    Audit + Strategize

    We assess your full market position, customer data, competitor landscape, and missed revenue opportunities. Then we build a 90-day roadmap tailored to your goals.

    Launch + Execute
    Launch + Execute

    Strategy locked, we activate across every channel: email, SMS, CTV, programmatic, geofencing, and identity resolution. All compliant, all tracked.

    Optimize + Scale
    Optimize + Scale

    We analyze performance data, refine targeting and messaging, and continuously expand what’s working so your marketing gets smarter every month.

    What Our Clients Say

    Don’t take our word for it.

    Dispensary owners across New York and New Jersey on working with Gold Standard.

    Working with Gold Standard has been a game-changer for our dispensary. Stephen and his team really know the industry inside and out. They’ve been instrumental in helping us grow and expand our brand, always bringing fresh ideas and a strategic approach to the table. If you’re looking to take your retail or brand to the next level, Gold Standard is the team you want by your side.

    Jeremy Rivera
    Owner, Multi-Location Dispensary · Queens, NY

    Gold Standard is a premium marketing agency known for elevating brands in competitive industries and has been an intricate part in our development. Stephen has been instrumental in building our online and physical presence, significantly enhancing our Instagram following and developing our website to be both user-friendly and aligned with the brand’s identity.

    Edgar Kleydman
    Owner, NYC Dispensary

    Working with Gold Standard has been a transformation for our brand! Their marketing expertise and creative vision has added exactly what we embody and that’s community driven. Stephen’s vision and the crew’s professionalism have been a true partner in our success!

    Arthur Abramov
    Owner, NYC Dispensary Group

    Working with Gold Standard on behalf of their clients has been great! Stephen’s understanding of the industry and marketing strategy creates a seamless and efficient flow with reduced back and forth because there is a clear direction and plan.

    Steven Phan
    Owner, Cannabis Print Partner

    Working with Steve has been the best choice we could have made for our dispensary! He’s always responsive, quick to answer questions, and truly cares about helping us succeed. His advice has been spot-on and has really helped bring our vision to life. We couldn’t ask for a better advisor!

    Renee Lee
    Owner, NYC Dispensary
    Got Questions

    Frequently asked questions.

    We work exclusively within the cannabis industry, both licensed dispensaries and cannabis brands. Our entire team, playbook, and platform relationships are built around regulated cannabis retail, so you're never working with a generalist agency figuring out compliance on your dime.

    Most clients are fully onboarded and have their first campaign live within 2 weeks of signing. We handle platform setup, creative, audience segmentation, and compliance review. You just point us to your customer list and POS system.

    All of our services are month-to-month with no long-term contracts. You can cancel anytime with 30 days notice. We're confident enough in our results that we never need to hold anyone to a contract.

    We work with Alpine IQ, Dutchie, Spring Big, Treez, Klaviyo, Mailchimp, and OmniSend. If you're already on a platform, we plug directly into your setup. If starting from scratch, we'll recommend the right fit based on your POS, list size, and goals.

    Our top clients hit open rates above 44% and generate $128+ SMS average order values under strict attribution. In June 2026 alone we drove $1.7M+ in tracked revenue across our portfolio. Results depend on list quality, which is why we audit your customer list before sending a single campaign.

    Every service stands completely on its own. Many clients start with email and SMS, then add identity resolution once they see the ROI, then layer in omni-channel advertising. No package requirement.

    Don’t see your question? We’re happy to walk you through anything.

    Ask Us Directly →
    Let’s Talk

    Ready
    to grow?

    Tell us about your business and we’ll build a custom strategy. No commitment required.

    Email
    hello@goldstandrd.com
    Phone
    718-218-5142
    Location
    2030 31st Street, Astoria, NY 11105
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