Platform Partners
The data-driven marketing agency built exclusively for dispensaries. Email, SMS, loyalty, identity resolution, and omni-channel advertising that drives real, measurable revenue.
Retention, acquisition, and reach — built for regulated cannabis markets and measured by the numbers that matter.
Fully managed loyalty programs, campaign strategy, email & SMS automation on Alpine IQ, Dutchie, and Springbig. The core of everything we do.
Turn anonymous website visitors into actionable contacts at $0.25 per lead. No form fill required — feed your retention engine automatically.
CTV streaming, programmatic display, geofencing, DOOH, and cannabis platform advertising — compliant reach at scale.
Every campaign is measured against revenue impact, customer retention, and list growth — the numbers that actually matter.
Every campaign is custom-designed for cannabis retail — compliant, on-brand, and built to convert.
We assess your full market position, customer data, competitor landscape, and missed revenue opportunities. Then we build a 90-day roadmap tailored to your goals.
Strategy locked, we activate across every channel — email, SMS, CTV, programmatic, geofencing, identity resolution — all compliant, all tracked.
We analyze performance data, refine targeting and messaging, and continuously expand what’s working so your marketing gets smarter every month.
Open rates, revenue per send, SMS ROI, and loyalty metrics from real dispensary campaigns.
How programmatic advertising and retention marketing work together to drive measurable dispensary revenue.
Calculate the lifetime value of your dispensary customers and see how retention marketing compounds revenue.
We work exclusively within the cannabis industry — both licensed dispensaries and cannabis brands. Our entire team, playbook, and platform relationships are built around regulated cannabis retail, so you're never working with a generalist agency figuring out compliance on your dime.
Most clients are fully onboarded and have their first campaign live within 2 weeks of signing. We handle platform setup, creative, audience segmentation, and compliance review — you just point us to your customer list and POS system.
All of our services are month-to-month with no long-term contracts. You can cancel anytime with 30 days notice. We're confident enough in our results that we never need to hold anyone to a contract.
We work with Alpine IQ, Dutchie, Spring Big, Treez, Klaviyo, Mailchimp, and OmniSend. If you're already on a platform, we plug directly into your setup. If starting from scratch, we'll recommend the right fit based on your POS, list size, and goals.
Our top clients hit open rates above 40% and generate $12.35 or more in revenue per message sent. Results depend on list quality, which is why we audit your customer list before sending a single campaign.
Every service stands completely on its own. Many clients start with email and SMS, then add identity resolution once they see the ROI, then layer in omni-channel advertising. No package requirement.
Don’t see your question? We’re happy to walk you through anything.
Ask Us Directly →Tell us about your business and we’ll build a custom strategy — no commitment required.
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Don’t take our word for it.
Dispensary owners across New York and New Jersey on working with Gold Standard.
Working with Gold Standard has been a game-changer for us at Terp Bros. Stephen and his team really know the industry inside and out. They’ve been instrumental in helping us grow and expand our brand, always bringing fresh ideas and a strategic approach to the table. If you’re looking to take your retail or brand to the next level, Gold Standard is the team you want by your side.
Gold Standard is a premium marketing agency known for elevating brands in competitive industries and has been an intricate part in our development. Stephen has been instrumental in building Kaya Bliss’s online and physical presence, significantly enhancing our Instagram following and developing our website to be both user-friendly and aligned with the brand’s identity.
Working with Gold Standard has been a transformation for Stashmaster! Their marketing expertise and creative vision has added exactly what we embody and that’s community driven. Stephen’s vision and the crew’s professionalism have been a true partner in our success!
Working with Gold Standard on behalf of their clients has been great! Stephen’s understanding of the industry and marketing strategy creates a seamless and efficient flow with reduced back and forth because there is a clear direction and plan.
Working with Steve has been the best choice we could have made for Green Genius NYC! He’s always responsive, quick to answer questions, and truly cares about helping us succeed. His advice has been spot-on and has really helped bring our vision to life. We couldn’t ask for a better advisor!