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Marketing Held To A Golden Standard

We have helped hundreds of brands find their identity & meet their growth goals, from local storefronts to national staples. We’d be happy to work with you on your success story.

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Recent Work

Digital Vendor Management Email / SMS Marketing Event Planning And More

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Your Brand Is A Story,
We Help Tell It.

We understand the challenges dispensaries face—from navigating regulatory landscapes to reaching a targeted audience in a rapidly evolving market. Our strategies are designed to drive engagement, increase foot traffic, and boost brand recognition while adhering to compliance requirements. With a deep knowledge of dispensary operations and consumer behavior, The Gold Standard crafts custom marketing solutions that set you apart from competitors, maximizing your potential in a competitive industry.

Our Story

1. Marketing Strategy

Our process begins with a deep dive into each client’s brand identity, goals, and target audience

Allowing us to craft a tailored approach that resonates with their unique customer base. We leverage data-driven insights, creative content, and the latest digital tools to design campaigns that engage, inform, and attract. From social media and SEO to loyalty programs and in-store events, every tactic is strategically aligned to maximize visibility and drive measurable growth. We’re committed to providing comprehensive, compliant marketing solutions that not only meet regulatory standards but also position our clients as leaders in the cannabis industry.

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2. Paid Advertising

We understand the unique advertising restrictions in the cannabis industry

So our team expertly navigates these challenges to create compliant, effective ad campaigns across digital platforms. Using targeted social media ads, search engine marketing, and geo-targeting, we connect dispensaries with local customers who are looking for quality products and trusted service. Our paid advertising strategies are tailored to drive traffic, build brand recognition, and maximize return on investment, ensuring dispensaries can stand out in a competitive market while staying fully compliant with advertising guidelines.

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3. Cannabis Event Planning

We provide cannabis event planning services to help dispensaries create memorable, impactful experiences for their customers and communities

Our team designs events that align with each dispensary’s brand and goals, whether it’s a product launch, educational workshop, holiday celebration, or customer appreciation day. From venue selection and theme development to coordinating vendors and promotional activities, we manage every detail to ensure a seamless experience. We understand the importance of compliance, so our events follow all regulatory requirements while fostering a safe, engaging atmosphere. With our expertise in event marketing, we not only bring people together but also build brand loyalty, strengthen customer relationships, and increase visibility for our clients in the cannabis community.

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4. Content Creation

Let’s Create Your Story Together

Our team crafts engaging, informative, and visually appealing content that reflects each client’s brand voice and connects with their target audience. From blog posts and newsletters to product photography, video content, and social media visuals, we provide a range of formats to keep customers engaged across all platforms. We focus on creating high-quality, educational content that not only builds trust but also showcases the dispensary’s expertise and product offerings. With a deep understanding of cannabis industry regulations, we ensure all content is compliant, elevating our clients’ online presence while maintaining integrity and credibility. Through consistent, valuable content, we help dispensaries grow their customer base and foster long-term loyalty.

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High Notes

Gold Standard is a premium marketing agency known for elevating brands in competitive industries and has been an intricate part in our development. Stephen has been instrumental in building Kaya Bliss’s online and physical presence. He significantly enhanced our Instagram following through targeted content strategies and engagement tactics, turning it into a vibrant platform for community interaction. Additionally, Stephen played a pivotal role in developing the Kaya Bliss website, ensuring it was both user-friendly and aligned with the brand’s identity. His strategic approach also focused on driving online traffic into the retail store, seamlessly integrating digital and in-person customer experiences....

Edgar Kleydman

Owner, Kaya Bliss

Working with Gold Standard has been a transformation for Stashmaster! Their marketing expertise creative vision has added exactly what we embody and that’s community driven. Stephens vision and the crews professionalism have been a true partner in our success!

Arthur Abramov

Owner, Stashmaster

Working with Gold Standard has been a game-changer for us at Terp Bros. Stephen and his team really know the cannabis industry inside and out. They’ve been instrumental in helping us grow and expand our brand, always bringing fresh ideas and a strategic approach to the table. If you’re looking to take your cannabis retail or brand to the next level, Gold Standard is the team you want by your side.

Jeremy Rivera

Owner of Terp Bros

Working with Steve has been the best choice we could have made for Green Genius NYC! He’s always responsive, quick to answer questions, and truly cares about helping us succeed. He’s definitely the go-to for any marketing advice and truly an asset to a small business like ours. His advice has been spot-on and has really helped bring our vision to life. We couldn’t ask for a better advisor!

Renee Lee

Owner, Green Genius NYC

Working with Gold Standard on behalf of their clients has been great! Stephen’s understanding of the industry and marketing strategy creates a seamless and efficient flow with reduced back and forth because there is a clear direction and plan.

Steven Phan

Owner, Lettuce Print