Gold Standard Solutions is a New York-based cannabis marketing agency built exclusively for dispensaries. We drive revenue through email, SMS, loyalty programs, brand identity, and full omnichannel strategy, all designed for New York's regulated market.
New York's cannabis market is one of the most competitive, and most regulated, in the country. Generic marketing agencies don't understand the landscape. We do.
From Manhattan flagship stores to suburban multi-location operators, we understand the unique dynamics of each New York cannabis market.
Four core service lines, all built for the New York cannabis market. Use one or all four.
Every number below is from an actual New York dispensary we've worked with. No projections, no estimates.
These are real New York dispensaries in competitive markets. Every number comes from a live client platform.
A two-location dispensary in Queens came to us with a loyalty list they had never marketed to. We built their entire email and SMS infrastructure on Alpine IQ, segmented their audience by purchase history and visit frequency, then launched a full campaign calendar: weekly promotions, lifecycle flows (welcome, post-purchase, win-back at 30/60/90 days), and loyalty milestone nudges.
Within 12 months, that dormant list turned into a revenue engine. The dispensary went from zero marketing attribution to generating $2.83M in total revenue through our campaigns, with 181,764 email and SMS conversions tracked through the platform.
A Manhattan retail dispensary was competing against dozens of licensed and unlicensed shops within a few blocks. They needed a way to bring customers back after the first visit. We built a loyalty program with tiered rewards and automated post-purchase flows that followed up within 24 hours of every transaction.
The result: a $1,919 average member lifetime value and a 75% peak campaign open rate. Repeat customers now account for the majority of their weekly revenue, which means they are far less dependent on foot traffic and location alone.
A dispensary chain with three outlets spanning Long Island and Brooklyn needed a unified marketing system that could still deliver localized messaging. We built a centralized campaign architecture on their CRM that allowed us to run location-specific promotions while maintaining consistent branding and compliance across all three stores.
Each location's audience was segmented by geography and purchase behavior, so the Brooklyn customer got different product recommendations than the Long Island customer. The chain generated $1,176,624 in total attributable revenue, averaging $10.89 generated per message sent.
Working with Gold Standard has been a game-changer for us at Terp Bros. Stephen and his team really know the industry inside and out. They've been instrumental in helping us grow and expand our brand, always bringing fresh ideas and a strategic approach to the table. If you're looking to take your retail or brand to the next level, Gold Standard is the team you want by your side.
Gold Standard is a premium marketing agency known for elevating brands in competitive industries and has been an intricate part in our development. Stephen has been instrumental in building Kaya Bliss's online and physical presence, significantly enhancing our Instagram following and developing our website to be both user-friendly and aligned with the brand's identity.
Working with Steve has been the best choice we could have made for Green Genius NYC. He's always responsive, quick to answer questions, and truly cares about helping us succeed. His advice has been spot-on and has really helped bring our vision to life. We couldn't ask for a better advisor.
Most agencies that claim to do cannabis marketing are generalists who added cannabis to their client list. They run the same playbook they use for restaurants or fitness studios and hope it works. It does not, because cannabis has restrictions those industries do not face, and the customer behavior patterns are completely different.
Gold Standard Solutions was built from day one exclusively for cannabis retail. Our founder's experience in cannabis goes back to 2014, launching one of the first online deals platforms for dispensaries in Oregon and Washington at the start of legalization. Before founding GSS, our team helped drive over $30M in annual recurring revenue at a leading cannabis technology platform and managed brand and growth strategy across 30+ MSO locations.
We are based in Astoria, Queens, in the middle of the New York cannabis market. We are inside dispensaries in Brooklyn, Manhattan, Queens, Long Island, and Westchester every month. We attend every major cannabis event in the state. That physical presence means we know your market from the inside: what Astoria customers respond to versus what works in Park Slope versus what drives traffic in White Plains.
Since 2023, we have served 23 cannabis dispensary clients, managing $170M+ in client revenue, with loyalty programs totaling over 370,000 members. Every engagement is month-to-month with no long-term contracts because we are confident enough in the results to never need one.
The OCM sets strict guidelines on how, where, and to whom dispensaries can market. We navigate these so you don't have to.