Marketing Strategy
In the rapidly evolving cannabis industry, effective marketing is crucial for dispensaries to stand out, attract customers, and drive sales growth. At The Gold Standard, we understand the unique challenges and opportunities faced by dispensaries. Our team of experienced marketing professionals is dedicated to providing comprehensive solutions that are tailored to meet the specific needs of your business.
Why Strategy Matters in Cannabis Marketing
The cannabis industry is one of the fastest-growing but also one of the most heavily regulated. Dispensaries face unique challenges: advertising restrictions, fierce local competition, compliance hurdles, and the need to build trust with customers who often start their journey online.
At Gold Standard Solutions, we create data-driven, full-funnel marketing strategies that drive:
Comprehensive Marketing Services
The Gold Standard offers a wide range of marketing services designed to help your dispensary thrive:
Foot traffic to your store
Online conversions and delivery orders
Brand equity and customer loyalty
Compliance with state and platform regulations
Our 3-Phase Marketing Framework
Drawing from our proven process (see image above), every partnership follows a structured yet flexible roadmap.
Phase 1 – Get Organized + Plan
Compliance with state and platform regulations
Benchmarking against competitors and industry leaders
Audience profiling and buyer-journey mapping
Missed revenue opportunity identification (loyalty, upsell, geo-expansion)
Three-month strategic roadmap: campaigns, KPIs, timelines, compliance guardrails
Budget allocation recommendations
Holiday & event calendar planning (4/20, 7/10, Green Wednesday, Black Friday)
Phase 2 – Finalize Strategy + Begin Execution
Paid media setup & management (programmatic, DOOH, compliant SMS/email flows)
Launch campaigns with in-store activations & loyalty integrations
Establish baseline performance metrics
Phase 3 – Finalize Execution + Prepare For Next Steps
Ongoing optimization with data-driven insights
Advanced segmentation to refine targeting & boost ROI
Long-range planning for sustainable growth
Internal team empowerment with training programs
Key Elements of a Gold Standard Marketing Plan
1. Branding & Positioning
Your brand is more than a logo — it’s the story, tone, and emotional connection that set you apart. We help craft:
Compelling brand identity and voice
Visual assets (graphic design, photography, videography)
Messaging strategies that resonate with diverse communities
2. Omnichannel Engagement
Effective cannabis marketing means meeting customers wherever they are:
Email & SMS:
Social Media:
In-Store Activations:
Paid Ads:
3. Data-Driven Optimization
Performance tracking across channels
Campaign adjustments to maximize ROI
A/B testing creative and messaging
Customer journey insights to guide long-term strategy
Proven Tactics for Cannabis Marketing Success
From the latest trends and best practices:
Content Marketing:
Local SEO & Reviews:
Influencer Partnerships:
Experiential Events:
Creative Campaigns:
Cannabis Marketing in New York & Beyond
Each market has its own rules, culture, and consumer behavior. In New York especially, cannabis brands must balance compliance, cultural sensitivity, and innovation. We’ve helped dispensaries in NYC, Queens, Brooklyn, and beyond stand out with campaigns tailored to their neighborhoods and customer demographics.
Avoiding Common Pitfalls
Many dispensaries waste resources on:
Overly broad advertising that isn’t compliant
Ignoring local SEO and reviews
Inconsistent branding across platforms
Short-term promotions without long-term customer retention plans
Why Choose Gold Standard Solutions
Deep cannabis industry expertise
Proven track record with dispensaries like Terp Bros, Kaya Bliss, Green Genius, and Stashmaster
Transparent reporting and measurable results
Tailored strategies that combine branding, digital, events, and community engagement
Contact Us Today
Ready to elevate your dispensary with a marketing strategy that delivers measurable results?
Contact Gold Standard Solutions today to schedule a consultation and receive your custom marketing roadmap.