On page and off page seo examples: Top 2025 Strategies
What You Need to Know About On-Page and Off-Page SEO Examples
On page and off page seo examples represent the two fundamental pillars of search engine optimization. Here’s what dispensary owners need to know:
On-Page SEO Examples:
- Optimizing title tags and meta descriptions for “cannabis dispensary Astoria NY”
- Creating quality content about cannabis products and education
- Using proper header tags (H1, H2, H3) to structure pages
- Adding alt text to product images
- Building internal links between related pages
- Ensuring fast page load speeds
Off-Page SEO Examples:
- Earning backlinks from reputable cannabis industry publications
- Optimizing Google Business Profile for local searches
- Managing online reviews across platforms
- Building consistent NAP (Name, Address, Phone) citations
- Gaining brand mentions in local New York media
- Developing social media presence and engagement
The key difference is simple: on-page SEO focuses on what you control directly on your website, while off-page SEO builds your reputation and authority across the internet.
Google uses on-page factors to understand what your site is about and off-page factors to determine how high it should rank. Think of on-page SEO as perfecting your dispensary’s store layout and product displays, while off-page SEO is like building a strong reputation in your Astoria or Long Island community through word-of-mouth and local partnerships.
I’m Stephen Gold, and I’ve seen how combining on-page and off-page SEO helps dispensaries dominate their local markets. Let’s explore how you can implement these strategies for your business.
What Are On-Page and Off-Page SEO?
Imagine two dispensaries in Astoria. One has a perfect storefront with clear signs and well-lit displays. The other has all that, plus a stellar reputation with glowing online reviews from all over Queens.
This illustrates how on page and off page SEO examples work for your website. The first dispensary is your on-page SEO—everything you control on your site. The second is your off-page SEO—the reputation and trust you build across the web.
On-page SEO is your website’s foundation. It includes everything you directly control on your web pages: your content quality, how you structure your HTML, and your overall site architecture. When you optimize a page about cannabis edibles for customers in Long Island, you’re doing on-page SEO by crafting the perfect title and writing helpful content.
Off-page SEO is about building relationships and earning trust across the internet. This includes getting quality backlinks from reputable sites, managing your online reviews, and ensuring your dispensary information is consistent everywhere online.
The magic happens when these two work together. Your well-optimized on-page content becomes worthy of earning those valuable off-page links and mentions. In turn, those off-page trust signals tell Google that your carefully crafted content deserves to rank higher, creating a powerful combination that search engines and customers can’t ignore.
What Are Some On-Page and Off-Page SEO Examples and How Do They Work?
Let’s put the theory behind on page and off page seo examples into action with tactics that apply directly to your New York or New Jersey cannabis business.
What Are Key On-Page SEO Examples?
On-page SEO is everything you control on your website to tell search engines what you offer.
- Content quality: Create valuable resources that answer customer questions, like a guide to “Cannabis Edibles for Beginners.” Engaging content keeps visitors on the page, which Google rewards.
- Keyword optimization: Use your primary keyword (for example, “cannabis dispensary Astoria NY”) and related terms naturally within your content.
- Meta tags: Craft compelling, keyword-rich title tags and meta descriptions that act like mini ads on search result pages.
- URL structure: Use clean, descriptive URLs such as
https://www.goldstandrd.com/edibles-long-islandso users and search engines immediately understand the topic. - Internal linking: Guide visitors and search engines through your site by linking related pages, such as connecting a blog post about strains to your product pages.
- Image alt text: Describe images for accessibility and SEO with specific text like “CBD tincture bottles displayed in a modern Astoria dispensary.”
- Page speed: Ensure your site loads quickly by optimizing images and code; slow pages hurt user experience and rankings.
Example: Optimizing a page for specific Cannabis Keywords to attract customers searching from Long Island.
Check your site speed with Google PageSpeed Insights.
What Are Effective Off-Page SEO Examples?
Off-page SEO builds your dispensary’s reputation across the internet.
- Backlinks: Earn “digital recommendations” from reputable cannabis publications or local New York blogs to show search engines that your site is trustworthy.
- Google Business Profile optimization: Keep your profile accurate with compelling photos and regular updates so you appear in “dispensary near me” searches in Queens.
- Social media signals: Build brand awareness and drive traffic to your site. An active social presence creates opportunities for others to find and link to your content.
- Brand mentions: Mentions on other sites, even without a link, build credibility and establish your dispensary as a recognized name in the New York cannabis scene.
- NAP citations: Ensure your Name, Address, and Phone number are consistent across all online directories to avoid confusing search engines.
- Online reviews: Positive reviews on Google, Yelp, and industry-specific platforms are a powerful trust signal for both customers and search engines.
Example: Securing a feature in a New Jersey lifestyle blog or optimizing a Google Business Profile for a dispensary in Astoria, Queens.
Learn about Local SEO for Cannabis Dispensaries and Claim your free Google Business Profile.
How Do On-Page and Off-Page SEO Work Together?
Neither strategy is complete without the other; their synergy creates results that are greater than the sum of their parts.
Exceptional on-page content, such as a comprehensive strain guide, naturally earns off-page links from industry blogs. In return, authority from backlinks and brand mentions tells search engines to trust your content more, boosting your rankings for competitive keywords.
This complementary relationship means your dispensary needs both a solid foundation (on-page) and a strong reputation (off-page) to dominate local search results in competitive markets like New York City and Long Island.
| Feature | On-Page SEO | Off-Page SEO |
|---|---|---|
| Goal | Relevance & User Experience | Authority & Trust |
| Key Tactics | Content, Keywords, Meta Tags, URLs, UX | Backlinks, Social Media, Reviews, Brand Mentions |
| Control Level | High (within your website) | Influenced (outside your website) |
| Impact | Directly tells Google what a page is about | Tells Google how important and trustworthy a page is |
| Time to See Results | Shorter (days to weeks) | Longer (weeks to months/years) |
| Metrics | Keyword rankings, CTR, Bounce Rate, Time on Page | Referring Domains, Domain Authority, Social Shares |
Develop your holistic Cannabis SEO Strategies.
Frequently Asked Questions About SEO Strategies
Here are answers to common questions from dispensary owners in New York and New Jersey about implementing and measuring SEO.
What Tools Are Used for SEO Analysis?
Understanding on page and off page SEO examples requires the right tools to analyze performance. A solid toolkit is essential for making data-driven decisions.
- Google Search Console: Shows which keywords bring visitors to your site and identifies technical issues.
- Google Analytics: Pairs with Search Console to reveal what visitors do after they arrive, helping you measure engagement and conversions.
- GTMetrix: Analyzes page speed and Core Web Vitals, both crucial for user experience.
More info about our approach to Website Development.
How Can a Business Measure SEO Success?
Measuring SEO success is about tracking clear Key Performance Indicators (KPIs) that prove our efforts are growing your business.
- Organic traffic growth: An increase in visitors finding your dispensary through search engines.
- Keyword rankings: Improved visibility for the search terms that matter most to your business.
- Click-through rate (CTR): Shows whether your title tags and meta descriptions encourage searchers to click.
- Backlink profile growth: Demonstrates increasing authority and trust within your industry.
- Conversion rate: The most important metric—how many organic visitors become customers. Data across industries shows SEO leads are more likely to convert than leads from traditional advertising.
By monitoring these KPIs, we can demonstrate clear ROI and refine our strategies for maximum success.
What Are Common SEO Mistakes to Avoid?
Avoiding common pitfalls is key to building sustainable growth for your dispensary.
On-Page Pitfalls:
- Keyword stuffing: Repeating the same keyword too often makes content unreadable and can trigger penalties.
- Duplicate content: Google wants unique, valuable content on every page. Avoid copying product descriptions or targeting the same keyword on multiple pages.
- Poor user experience: A slow, confusing, or mobile-unfriendly website drives users away and hurts rankings.
Off-Page Pitfalls:
- Buying spammy links: This risky shortcut can lead to severe penalties from Google’s algorithms.
- Ignoring online reputation: Unanswered negative reviews or inconsistent business information erode trust with both customers and search engines.
- Inconsistent NAP information: Conflicting Name, Address, and Phone details across directories confuse search engines and harm local SEO.
The key is to focus on creating genuine value for customers and building authentic authority in your community.
